THE BIG QUESTION:
How do you raise money for your Tech Startup?


Access to Erin's “4 Questions
to Ask Investors” Guide:

I provide guidance to early-stage companies to gain customer traction, validate their business model, as well as other critical steps in the entrepreneurial journey to build companies that leave a valuable impact in the community, for customers and investors.

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WHAT I DO

I partner with ambitious entrepreneurs to build scalable, high growth, capital efficient companies; especially companies that are purpose-driven social enterprises.

High Growth

Capital Efficient

Scalable

Guidance & Mentorship

Business Model

Customer Traction

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500+

STARTUPS |

ENTREPRENEURSHIP |

STRATEGY |

BUSINESS DEVELOPMENT |

SOCIAL MEDIA MARKETING

99+

88+

66+

50+

43+

SKILLS & ENDORSEMENTS

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UPCOMING EVENTS

UPCOMING EVENTS WITH ERIN ATHENE

Are You a Women Leader In BC Tech?

We want to hear from you! Please take 5 minutes to fill out our Questionnaire.

COMPANIES I'VE WORKED WITH

I help guide, coach and grow ambitious early-stage start-ups, businesses and technology entrepreneurs to continue the ongoing astounding growth of Victoria’s tech sector.

HOT MAMA HEALTH & FITNESS

"To support, educate & empower families to lead and promote active & healthy living."

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SITKA

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WORSHIP VICTORIA

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LADIES LEARNING CODE
VICTORIA

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ROYAL ROADS UNIVERSITY IT ADVISORY FORUM

DISCOVERY FOUNDATION'S
WOMEN LEADERS IN BC TECH
- BLAST PROGRAM

"Women Leading the Charge in BC Tech"

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Erin Athene, Tech Mama, Business Partner/Advisor

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Lindsay Goulet, Founder & Original Hot Mama

STIR PROJECT

We are excited to announce that our team at Purpose Five is one of the only 2 women-owned companies selected for the STIR program!

inConnect & Purpose Five

TWITTER

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TESTIMONIES

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"As LlamaZOO's EIR in the Venture Acceleration Program, Erin has provided us with valuable, actionable feedback on many aspects of our business that highlight her experience and multi-faceted expertise. From strategy, market validation, and pitching, to our financials, she has constantly challenged us in the best way possible to not only improve our chances of success in the now, but also our own abilities - "teaching us to fish" and giving us lasting skills and takeaways for the future."

- Kevin Oke

Co-Founder & VP Sales at LlamaZOO

"I met with Erin to obtain advice on how to move my business to the next level. I got much more than that. I got a wakeup call. Erin is a velvet hammer, who ought to be on Dragon's Den."

- Peter M. Evans, M.A.

Innovator at Large

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"As an EiR, Erin committed herself to helping tech startups validate their business models in the most efficient manner possible. The startups that were directly advised by Erin have gone on to raise over $2 million in combined investment, thanks in part to the solid business foundations Erin helped them build, along with the *emergency!* business situations they survived with the aid of Erin's guidance.


Erin's ability to draw on her own entrepreneurial experience, her continued proactive learnings, and her large (and ever growing) network, enabled her to consistently provide her mentee companies with advice that yielded positive business outcomes.


As a community member, Erin has always stood out as someone who will not only identify ways things can be enhanced, but as the one who will lead that change into becoming reality. She has proven this time and time again, most recently with both Ladies Learning Code and Lighthouse Labs, and undoubtedly there will be more & more good things to come."

- Devan Chiappetta McCannel

Business Development & Operations Associate at LlamaZOO

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"Erin joined and embraced our fast-growing organization as our Victoria Chapter Lead.

She's been instrumental in launching and building our community of learners and mentors, all passionate and engaged with our mission of teaching women and youth 21st century technical skills in a social and collaborative way.

Erin was the first Chapter Lead in Canada to launch a crowdfunding campaign, and also exceeded their fundraising stretch goals. Erin (and Chapter Co-Lead Christina) poured tremendous energy into spearheading Ladies Learning Code in Victoria. The tireless volunteer hours they invested turned into a snowball, and inspired overwhelming support from local tech companies, donors, volunteers and community leaders, and generated news coverage and interviews in the Times Colonist, CHEK TV and CBC radio. Victoria's Ladies Learning Code - Victoria Chapter launched with an HTML + CSS workshop that sold out in a few days, with a wait list of over 50 learners! And at their chapter's first Girls Learning Code event on National Girls Learn to Code Day, Victoria had the most girls participating of any city across Canada.

We're thrilled to have her on our team as such a strong advocate for learning code, and empowering everyone to be digital literate. Erin is an absolute pleasure to work with and I would recommend her highly to anyone who has the opportunity to work with her!"

- Melissa (Crnić) Sariffodeen

Co-Founder + CEO at Ladies Learning Code

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"As someone new to Victoria, I immediately gravitated to VIATeC. It was fun, dynamic, and full of people out to make change. That's when I first met Erin - VIATeC's exec in residence. 


We kept in touch at a few events, but didn't know how we'd manage to ever work together. 


The opportunity came when I was asked to conduct a series of presentation skills workshops (the so-called 'Presentation Spit Polish' series) for VIATeC's startups. Erin helped orchestrate my participation, coached the startups at various stages of their 'pitch education', and even judged the final presentations of the startups. At each stage, her suggestions and coaching were concise, enabling and positive. 


Based on this experience, I asked Erin to help me orchestrate an experiment with me. I teach marketing at Royal Roads Uni, and wanted the students to 'live' the marketing experience, so with VIATeC's / Erin's help I enrolled 7 startups to team with my students. 


Again, Erin played a key role in the experience - she coached my students, and interacted with the companies (many of whom - like EcoFit, Glossity and iBoard - were under Erin's tutelage at VIATeC). She also graciously volunteered to judge the final marketing presentations done by the students. 


Thoughout it all, she was completely selfless with her time, encouraging, and astute. I couldn't have asked for a better partner. 

I look forward to working with Erin in the future. She's an incredible partner, and very, very smart."

- Marc Stoiber

Founder + CEO at Your Ultimate Speech

"Erin is amazing! We have made incredible progress with our company in the last 5 months and Erin has been the catalyst for that progress in her role as an advisor, mentor and coach for us. Erin’s business savvy and experience is indisputable, but what really sets her apart is her personality and interpersonal skills. She is always positive, fun, quick to laugh and encouraging - but also knows when to dig in and push us."

- Lou Douillard

Director, Business Relationship Management

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500+

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